Drambuie, the Scottish spirits brand is launching a 30-second TV and cinema ad. And guess what? The brand is using art and surrealism for its new campaign! Drambuie goes surreal with A Taste of the Extraordinary campaign. The spot totally captivates people’s attention by giving an unique and distinctive brand image.
Drambuie is seeking to create a fresh image appealing to younger drinkers!
Inspired by surrealist artists such as Esher and Dali, the rebranding is seeking to encourage 25 to 44-year-old professional “creative class consumers” to re-evaluate their perceptions of the drink, “a unique blend of aged Scotch whisky, spices, heather honey and herbs” (Tim Dewey, Drambuie’s marketing director).