Brighter Mornings – Even in the Artic

Can you imagine what mornings would be like without a sunrise?

“Welcome to Inuvik, Northwest Territories, Canada, located above the Arctic Circle. We brought them a brighter morning and invite you to see how it went.

With 1,200 cartons of Tropicana Pure Premium® 100% Orange Juice and a giant helium sun, we headed north to bring some sunshine and smiles to a very special Arctic community. Why? Because we believe brighter mornings make for brighter days.”

Excellent idea. More associations with the brand would have been welcome.. But if Tropicana is driving its branding strategy to this emotional part: it could be amazing!

Music: Patrick Watson


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