The CNBC-E Turkey Series campaign likens the news channel to sitcom and drama TV shows. A bold move, some might say, it shows real life events in the world can be as entertaining as television, especially when aired on television.
That is the reason why the print ads compare Kate Middleton’s royal relationships to ‘How I Met Your Mother,’ Hilary Clinton’s conversations to ‘Gossip Girl’ and presidential meetups to ‘Two and a Half Men.’
Advertising Agency: Rafineri & Istanbul, Istanbul, Turkey
Creative Director: Ayse Bali, Orkun Demirelli, Ufuk Uslu
Copywriter: Serkan Soylem
Art Director: Can Guven