East of Mayfair


“Art collecting doesn’t need to be complicated, pretentious or expensive,” says Londoner Janina Joffe, of her recently launched online fashion illustration and art platform, East of Mayfair.

East of Mayfair is an e-commerce gallery designed as a six room “virtual house.” Legendary illustrator Pierre Le Tan took the grand, bohemian flavor of London’s Spitalfields area as his architectural reference point, in particular the Denis Severs House, created by its owner as a “time capsule,” each room re-imagining life through the 18th and 19th centuries.

Have a look here!


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