Today, Virgin Atlantic looked to strengthen its recovery from recession with the UK launch of a £10 million global marketing campaign. The company is launching a new global brand proposition with its “Flying in the Face of Ordinary”.
The TV spot portrays Virgin Atlantic staff as superheroes. Indeed we see them as children using their special super-human talents, before they all join Virgin Atlantic. There, they put their extraordinary ‘gifts’ to good use at the airline, where their quick reflexes, psychic abilities, fearlessness, and creative problem solving allow them to provide an excellent customer experience for passengers as a pilot, engineer, and cabin crew.