Flying in the Face of Ordinary

virgin2Today, Virgin Atlantic looked to strengthen its recovery from recession with the UK launch of a £10 million global marketing campaign. The company is launching a new global brand proposition with its “Flying in the Face of Ordinary”.

virgin adThe TV spot portrays Virgin Atlantic staff as superheroes. Indeed we see them as children using their special super-human talents, before they all join Virgin Atlantic. There, they put their extraordinary ‘gifts’ to good use at the airline, where their quick reflexes, psychic abilities, fearlessness, and creative problem solving allow them to provide an excellent customer experience for passengers as a pilot, engineer, and cabin crew.

virgin3Elegance, allure & humor, great job for the brand!

The ad was developed by agency RKCR/Y&R with production company Partizan and director Antoine Bardou-Jacquet.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s