Adidas Interactive Live Stream

On the 9th of September, the Y-3 Spring/Summer 2013 collection was revealed at New York Fashion Week marking the 10th anniversary of Yohji Yamamoto unique partnership with Adidas.

130127_Y3_Show_Live_01_940

And for this special event, ACNE has created a cutting edge Interactive-Live-Stream-Experience for Adidas Y-3. By streaming the show with 4 different views onto the runway, the only audience could magnify one view without losing perspective of the show as a whole.

7 Cameras

4 Views

60 Looks

50 million reach on Twitter

20 million reach in China

80 million reach in total

“Visually Intelligent” – New York Times

 

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