Reverse Graffiti

“In the environmental movement, every time you lose a battle it’s for good, but our victories always seem to be temporary and we keep fighting them over and over again.” David Suzuki.

Reverse Graffiti is an art form that removes dust or dirt rather than adding paint. The artist’s weapons are cleaning materials and the enemy is the elements: wind, rain, pollution and decay. What a great concept !!

It challenges ideals and perceptions while at the same time shapes and changes the environment in which we live…

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.reverse graffiti jack daniels

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And a relatively new example of commercial use of reverse graffiti is the campaign “Fight Carbon” by IT giant IBM:

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