The house formally known as Yves Saint Laurent launch its second ad campaign under its new name, Saint Laurent Paris with Hedi Slimane behind the lens. The second ad campaign goes totally rock’n’roll with Marylin Manson, Ariel Pink and Courtney Love. It is a very dark ad campaign but very fascinating.
I found another version of the campign as well, with Louis de Funès, which I think is amazing! Using a French icon is not a bad idea for this French maison de haute couture.
What will the next one?