EVIAN just launched a new advertising campaign featuring dancing babies, which is so hilarious and very well-realized!
“For this new campaign, we thought it would be fun to let the babies meet their adult selves, and figured a reflection in a mirror would be the perfect way to do this. The encounter becomes a symbol for the vision of youth that Evian represents: a positive attitude and an open mind, even when it comes to the unexpected.” Rémi Babinet, BETC’s chairman and global creative director
The Danone water brand campaign includes a television commercial, outdoor advertising, and a smartphone app.
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International
Music: “Here comes the Hotstepper”, remixed by Yuksek