Chanel, Once upon a time

once upon a time chanel

To celebrate 100 years of Chanel‘s first boutique in Deauville, Karl Lagerfeld wrote and directed a short film Once Upon a Time… that will be unveiled in Singapore on Wednesday, 8 May. The movie tells the beginnings and the successes of Gabrielle Chanel played by Keira Knightley, a longtime spokesperson for the brand.

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.once upon a time chanel

The film sees Chanel and a cast of well-heeled characters, from aristocrat Lady de Grey (Stella Tennant), to the writer Vita Sackville-West (Saskia de Brauw), in 1913 Deauville at the first Chanel boutique, which was re-created for the film.

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