The Shchusev State Museum of Architecture in Moscow recently released a smart advertising campaign. Created by Saatchi & Saatchi Russia, it shows historic Russian buildings extending far into the ground as if the part we’re familiar with was only the peak of a much larger building, like the visible part of an iceberg.
Their imaginary lower structures become even more ornate and fantastic than the real building above. It looks like we have so much to discover! And it seems they are the most exciting and interesting parts with their mysteries and secrets!
The Discover the Full Story campaign creates curiosity, intrigue and excitement for the people. A smart creative concept, very-well developed.
The final images are fascinating with their amazing amount of details!!!