People For Smarter Cities

Billboards are everywhere in the city, so why not have them do something useful?

That’s the thinking behind IBM‘s new “Smarter Cities” campaign, which modifies the regular billboard shape to perform a secondary function.

"IBM is committed to creating solutions that help cities all over the 
world get smarter, in order to make life in those cities better"

People for Smarter Cities is the latest campaign from Ogilvy. With this outdoor campaign, each billboard becomes a solution to a city problem! Great idea and amazing initiative!






.ibm campaign





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