People For Smarter Cities

Billboards are everywhere in the city, so why not have them do something useful?

That’s the thinking behind IBM‘s new “Smarter Cities” campaign, which modifies the regular billboard shape to perform a secondary function.

"IBM is committed to creating solutions that help cities all over the 
world get smarter, in order to make life in those cities better"

People for Smarter Cities is the latest campaign from Ogilvy. With this outdoor campaign, each billboard becomes a solution to a city problem! Great idea and amazing initiative!

ibm

.IBM-Smart-Ideas-fo-Smarter-Cities4

.2-IBM-Ogilvy-people-for-smarter-cities-ad-billboards

.ogilvy-paris-IBM-smarter-cities04

.IBM-Smart-Ideas-fo-Smarter-Cities3

.ibm campaign

.ogilvy-paris-IBM-smarter-cities02

.IBM-Smart-Ideas-fo-Smarter-Cities2

.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s