Baking session

Carte Noire is a coffee brand from the Mondelēz International portfolio. For their new advertising campaign, the Proximity BBDO agency has proposed a concept both proactive and experimental, targeting foodies and digital mums. This series of four short videos presents the “Couleur Café” saga staging red, pink, yellow and pistachio green recipes. What a sensual, intense and amazing monochrome realization…

The Carte Noire coffee is presenting as the perfect product to taste with the bakeries – and to use in the recipes!

I have a preference for the pink petit chou… but what about YOUR favorite one?

Matt W. Moore

Born in 1980, Matt W. Moore is an incredible painter, aerosol artist and designer based in Portland, Maine USA. He works across disciplines, from colorful digital illustrations in his signature “Vectorfunk” style to fashion apparels, and massive aerosol murals.

Cross-pollinating between disciplines allows him to constantly refresh his perspective and produce unique work. Applying his vision to new surfaces or in collaboration with others always proves his credo!

“When I'm not collaborating with design or illustration clients, I am 
getting busy in my painting laboratory doing things the old school way. 
My fine art has evolved alongside my design work, and I've had the 
pleasure of exhibiting this work in galleries and museums all around the 
globe.”

Recently, he has exhibited his canvases and done murals in Los Angeles, São Paolo, and Paris. Matt W. Moore Graphics works with clients such as Coca-Cola, Burton, Citroen, Diesel, Microsoft, Nike and Ray-Ban.

He truly has an unique style. I am totally a big FAN of him! Thanks for your creativity!!

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People For Smarter Cities

Billboards are everywhere in the city, so why not have them do something useful?

That’s the thinking behind IBM‘s new “Smarter Cities” campaign, which modifies the regular billboard shape to perform a secondary function.

"IBM is committed to creating solutions that help cities all over the 
world get smarter, in order to make life in those cities better"

People for Smarter Cities is the latest campaign from Ogilvy. With this outdoor campaign, each billboard becomes a solution to a city problem! Great idea and amazing initiative!

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Kellogg’s Logo Evolution

The Kellogg's Company is the world’s leading producer of breakfast 
cereals. Its products are manufactured in 18 countries and sold in more 
than 180 countries. For more than 100 years, Kellogg's has been a leader
 in health and nutrition. It has done this by providing consumers with a
 wide variety of food products.

For more than 100 years, Kellogg’s made updates to its iconic brands and logos. Every time the company has reached more and more customers across the world by refreshing and adapting its brands.

Have a look on the evolution!

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Honey Smacks

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Discover the Full Story

The Shchusev State Museum of Architecture in Moscow recently released a smart advertising campaign. Created by Saatchi & Saatchi Russia, it shows historic Russian buildings extending far into the ground as if the part we’re familiar with was only the peak of a much larger building, like the visible part of an iceberg.

Their imaginary lower structures become even more ornate and fantastic than
the real building above. It looks like we have so much to discover! And it 
seems they are the most exciting and interesting parts with their mysteries 
and secrets!

The Discover the Full Story campaign creates curiosity, intrigue and excitement for the people. A smart creative concept, very-well developed.

The final images are fascinating with their amazing amount of details!!!

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Innovative ads

Advertisement: [ad·ver·tise·ment ] A notice, such as a poster or a paid announcement in the print, broadcast, or electronic media, designed to attract public attention or patronage.

According to Dr. Philip Kotler “Advertising is any paid form of nonpersonal presentation & promotion of ideas, goods, or services by an identified sponsor.”

Here is a selection of ads from around the world that promote product or service with an innovative style. I hope you will appreciate the selection. Do not hesitate to tell me and share your favorite !!

Bearded-Lady-Bourbon

.Cape-Times_William

.ColgateFloss

.EnergyAustralia_tread

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.McDonalds_Tiffany

.MilkyWay_skaters

.Playtex_Tatoo-Boy

.Post-It_Boyfriend

.PymesMagazine_Milk

.SFSPCA_WaitingRoom

.Sky-Company_parachute

.Visa_Stanley-Cup

.Volia-Broadband_KingKong

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Louis Vuitton, Going with the flow

Louis Vuitton presents “Going with the flow“, a short story retracing its heritage as well as its lifestyle. This video is part of the Histoire(s) campaign for 2013.

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“Since 1854, Louis Vuitton has explored new frontiers and pushed the limits of innovation. A pioneering spirit defines its history and technological advances in the transportation system fired the imagination of the House. While a transportation revolution was taking place, Louis Vuitton was already anticipating the needs of the next generation of travelers, always creating state-of-the-art luggage pieces such as the 1854 trunk made of waterproof-treated canvas or todays four-wheel trolley.”

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